My Work: B2C.

The events below focus on small business B2C marketing.  My friends and I co-conspired to create products and services to meet our own needs, knowing there were others who could benefit.  #selfish #motives #sorrynotsorry

Curating a family-friendly festival

10 years ago, I started selling jewelry at art & craft fairs, just to see what would happen. My table location was terrible, but the related activities had potential. Naturally, I joined the Ravenswood ArtWalk as a volunteer board member to improve the experience each year.

Creating demand without advertising 

I like to take classes to learn outside of my comfort zone, particularly dance workshops.  But the cost of travel, lodging, and crowded studios can be prohibitive.  So, we made a workshop retreat the way we wanted it, and hosted our favorite Bay Area dance pros.

Crafting a small business Saturday

While shopping at a local craft market, I met the event's organizer through a mutual friend.  She encouraged me to consider vending again, then I coincidentally bought the house behind hers. It's my way of collaborating with local artists, twice a year, close to home.