solving content challenges.
My specialty is finishing high-profile projects that got hung up along the way. In the spirit of sponsoring good ideas, these examples convey collaboration between colleagues, clients, and creative agencies.
2003 - Present: Event Management & Communications
The challenge: Knowing guests will remember an event's temperature, facilities, and food more than anything else.
The approach: For in-person or virtual events, it's about delivering informative and compelling audio/visual experiences that keep people's attention.
My marketing career began with trade shows and events in the automotive industry. Highly technical sales meetings, supplier trainings, and customer events were mine to plan. Eventually, my experience focused on events such as offsite annual sales conferences, voice-of-customer councils, incentive trips, and company training sessions, ranging from one-on-one orientation tours to 150+ people events. If I had to pick a favorite, it would be internal sales events. It was my best opportunity check in with global sales teams as well as other divisions once or twice a year.
When I did not have traditional marketing roles, I really missed site visits and event agenda planning. So, I volunteered for events such as the Ravenswood ArtWalk and created workshop retreats like this one. It kept my budget, sponsor, vendor, and customer management skills in use. My most current experience is webinar event management with Forward Progress, including content strategy, campaign execution, and production.
The challenge: Knowing guests will remember an event's temperature, facilities, and food more than anything else.
The approach: For in-person or virtual events, it's about delivering informative and compelling audio/visual experiences that keep people's attention.
My marketing career began with trade shows and events in the automotive industry. Highly technical sales meetings, supplier trainings, and customer events were mine to plan. Eventually, my experience focused on events such as offsite annual sales conferences, voice-of-customer councils, incentive trips, and company training sessions, ranging from one-on-one orientation tours to 150+ people events. If I had to pick a favorite, it would be internal sales events. It was my best opportunity check in with global sales teams as well as other divisions once or twice a year.
When I did not have traditional marketing roles, I really missed site visits and event agenda planning. So, I volunteered for events such as the Ravenswood ArtWalk and created workshop retreats like this one. It kept my budget, sponsor, vendor, and customer management skills in use. My most current experience is webinar event management with Forward Progress, including content strategy, campaign execution, and production.
2021 - Present: Marketing Project Management with Forward Progress
The Challenge: investor acquisition marketing is a very competitive space.
The Approach: engage new and experienced investors with market awareness and education.
The Challenge: investor acquisition marketing is a very competitive space.
The Approach: engage new and experienced investors with market awareness and education.
2020 - Present: Course Writing with MyEducator.com for University of Phoenix
MyEducator.com collaborates with learning institutions to create custom online textbook resources. I have co-authored courses in organizational leadership and influence, technical communication, and most recently, enterprise resource management and accounting software. My writing covers best practices for communication strategies within business analysis frameworks, information design, data analytics, and team collaboration.
MyEducator.com collaborates with learning institutions to create custom online textbook resources. I have co-authored courses in organizational leadership and influence, technical communication, and most recently, enterprise resource management and accounting software. My writing covers best practices for communication strategies within business analysis frameworks, information design, data analytics, and team collaboration.
University of Phoenix OPS/405
The Challenge: write an enterprise resource management systems course with real-life screenshots, but don't make it a software training course.
The Approach: focus more on technology-enabled operations processes and system considerations, using SAP S4/HANA as an example system.
The Challenge: write an enterprise resource management systems course with real-life screenshots, but don't make it a software training course.
The Approach: focus more on technology-enabled operations processes and system considerations, using SAP S4/HANA as an example system.
University of Phoenix ACC/316
The Challenge: the existing accounting software course needs more product tours without making the course too long or overwhelming.
The Approach: focus on QuickBooks Online small business bookkeeping features, and sample alternative solutions based on technology trends and use-cases.
The Challenge: the existing accounting software course needs more product tours without making the course too long or overwhelming.
The Approach: focus on QuickBooks Online small business bookkeeping features, and sample alternative solutions based on technology trends and use-cases.
2022 Content Management with Prinova USA
Working with seasoned subject matter experts, I reported on the latest sports & lifestyle nutrition ingredient trends as well as global supply chain challenges.
The Challenge: food and beverage ingredient suppliers all look and sound the same.
The Approach: shift communications to timely global supply chain and market analysis editorials from highly experienced leadership.
Working with seasoned subject matter experts, I reported on the latest sports & lifestyle nutrition ingredient trends as well as global supply chain challenges.
The Challenge: food and beverage ingredient suppliers all look and sound the same.
The Approach: shift communications to timely global supply chain and market analysis editorials from highly experienced leadership.
2021 writing sample with some food science education
The Challenge: my professional writing portfolio only contains highly technical topics for very specific audiences.
The Approach: create a writing sample about a still-very-technical topic that I (and a wider audience) can enjoy.
The Challenge: my professional writing portfolio only contains highly technical topics for very specific audiences.
The Approach: create a writing sample about a still-very-technical topic that I (and a wider audience) can enjoy.
2018-2019 field sales enablement with Hendrickson
The Challenge: the Global Sales team doesn't trust the marketing department or its materials.
The Approach: ask for real-time feedback, keep iterating, and road test it together.
We traveled with our sales managers to test our sales and marketing materials in real-world conditions. A lot of coffee and truth were served. All parts of the sales channel were included, dealers, end customers, supplier partners, and the truck manufacturers. We discussed, observed, and gained customer insights. The result was twice-yearly product training to provide usable, relevant marketing materials, and a much improved relationship with the sales organization.
The Challenge: the Global Sales team doesn't trust the marketing department or its materials.
The Approach: ask for real-time feedback, keep iterating, and road test it together.
We traveled with our sales managers to test our sales and marketing materials in real-world conditions. A lot of coffee and truth were served. All parts of the sales channel were included, dealers, end customers, supplier partners, and the truck manufacturers. We discussed, observed, and gained customer insights. The result was twice-yearly product training to provide usable, relevant marketing materials, and a much improved relationship with the sales organization.
2018 White paper publication with Heavy Duty Trucking magazine
The Challenge: marketing paid for several white paper opportunities in a media package, but engineering doesn't want to overshare strategic plans.
The Approach: distill and discuss data from several publicly available documents, which includes details of our own participation in the DoE technology program.
The Challenge: marketing paid for several white paper opportunities in a media package, but engineering doesn't want to overshare strategic plans.
The Approach: distill and discuss data from several publicly available documents, which includes details of our own participation in the DoE technology program.
2018 - Customer success story with Dolese Bros. and Modern Worktruck Solutions
The Challenge: the majority of large customers are unable to endorse brands through product testimonials.
The Approach: leverage smaller companies requiring customized applications to showcase our engineering capabilities.
The Challenge: the majority of large customers are unable to endorse brands through product testimonials.
The Approach: leverage smaller companies requiring customized applications to showcase our engineering capabilities.
2017 Exclusive product launch with Daimler Trucks North America
The Challenge: a flashy, co-branded trade show demonstration video is required before the product offering exists.
The Approach: create a completely CAD-rendered video to appeal to our most technical audiences.
Below is a video project collaboration between Hendrickson's and DTNA's creative agencies. Because this product was designed for a new truck model, we used CAD renderings to match the real show vehicle that was simultaneously in-process. This also allowed for us to achieve more visually effective content. Our partnering effort successfully debuted at the first North American Commercial Vehicle Show in Atlanta, GA - and raised the bar for future video projects.
The Challenge: a flashy, co-branded trade show demonstration video is required before the product offering exists.
The Approach: create a completely CAD-rendered video to appeal to our most technical audiences.
Below is a video project collaboration between Hendrickson's and DTNA's creative agencies. Because this product was designed for a new truck model, we used CAD renderings to match the real show vehicle that was simultaneously in-process. This also allowed for us to achieve more visually effective content. Our partnering effort successfully debuted at the first North American Commercial Vehicle Show in Atlanta, GA - and raised the bar for future video projects.