My Work: Content Collaboration.
I have over 20 years experience in B2B marketing and content creation. The below examples focus on collaboration between colleagues, clients, and creative agencies.
2021 - Present Consulting with Forward Progress: because I said finance coursework isn't applicable to my marketing career
I am quite jazzed to be working with Forward Progress, Inc., a digital marketing company specializing in retail investor acquisition. We collaborate to deliver webinar and lead generation campaigns for technology startup clients, including Real Estate, FinTech and MedTech companies. (It's not like I didn't enjoy taking corporate and investment finance courses, I just didn't expect to find myself in the industry...Patagonia finance bro fleece vest not included.)
I am quite jazzed to be working with Forward Progress, Inc., a digital marketing company specializing in retail investor acquisition. We collaborate to deliver webinar and lead generation campaigns for technology startup clients, including Real Estate, FinTech and MedTech companies. (It's not like I didn't enjoy taking corporate and investment finance courses, I just didn't expect to find myself in the industry...Patagonia finance bro fleece vest not included.)
2022 Marketing Management with Prinova USA: the 5th P of Marketing is People.
I had the pleasure of working with seasoned subject matter experts to identify the latest sports & lifestyle nutrition ingredient trends - while also keeping a finger on the pulse of global supply chain challenges. I built content strategies to leverage social media, e-mail marketing, website, ecommerce website, and advertising channels. This approach also provided our sales team with resources to educate customers about our extensive product line and growing solutions capabilities.
Here's a Collagen and Bone Broth Ingredients Q&A piece we did with Dan Force, VP of Innovation and Marketing at Prinova USA, through Nutritional Outlook's Dedicated Dialogue series. We like to refer to him as Dan the Collagen Man. Listen to the podcast here or download the print version below - and you'll quickly learn how he lives up to his nickname.
I had the pleasure of working with seasoned subject matter experts to identify the latest sports & lifestyle nutrition ingredient trends - while also keeping a finger on the pulse of global supply chain challenges. I built content strategies to leverage social media, e-mail marketing, website, ecommerce website, and advertising channels. This approach also provided our sales team with resources to educate customers about our extensive product line and growing solutions capabilities.
Here's a Collagen and Bone Broth Ingredients Q&A piece we did with Dan Force, VP of Innovation and Marketing at Prinova USA, through Nutritional Outlook's Dedicated Dialogue series. We like to refer to him as Dan the Collagen Man. Listen to the podcast here or download the print version below - and you'll quickly learn how he lives up to his nickname.
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2021 Writing Just for Fun: this started out as a joke about writing a white paper about cheese sauce applications (instead of the truck equipment applications I was used to covering). I decided to make it easier to digest for wider audiences, turning it into a newsletter about tips for improving mac & cheese recipes.
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2020-2022 Writing with MyEducator.com: I always wanted to wear cardigan sweaters and tell people that I'm a writer who works from home
MyEducator.com collaborates with learning institutions to create custom online textbook resources. I have co-authored courses in organizational leadership and influence, technical communication, and most recently, enterprise resource management. My subject matter expertise covers best practices for communication strategies within business analysis frameworks, information design, data analytics, and team collaboration.
My Technical Communication instruction covered thought leadership, content management, and audience targeting approaches from a practitioner perspective. Preview our Technical Communication course here, and contact me to access the full course module. The course introduction is featured below.
MyEducator.com collaborates with learning institutions to create custom online textbook resources. I have co-authored courses in organizational leadership and influence, technical communication, and most recently, enterprise resource management. My subject matter expertise covers best practices for communication strategies within business analysis frameworks, information design, data analytics, and team collaboration.
My Technical Communication instruction covered thought leadership, content management, and audience targeting approaches from a practitioner perspective. Preview our Technical Communication course here, and contact me to access the full course module. The course introduction is featured below.
2018-2019 Hendrickson field sales enablement initiative: why sales thinks the marketing department is a big fat lie
We traveled with our sales managers to test our sales and marketing materials in real-world conditions. A lot of coffee and truth were served. All parts of the sales channel were included, dealers, end customers, supplier partners, and the truck manufacturers. We discussed, observed, and gained customer insights. The result was twice-yearly product training to provide usable, relevant marketing materials, and a much improved relationship with the sales organization.
We traveled with our sales managers to test our sales and marketing materials in real-world conditions. A lot of coffee and truth were served. All parts of the sales channel were included, dealers, end customers, supplier partners, and the truck manufacturers. We discussed, observed, and gained customer insights. The result was twice-yearly product training to provide usable, relevant marketing materials, and a much improved relationship with the sales organization.
2018 White paper publication through Heavy Duty Trucking magazine: the intersection of government and industry crystal balls
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2017 Exclusive product launch with Daimler Trucks North America: a case of video envy without the use of finished products
Below is a video project collaboration between Hendrickson's and DTNA's creative agencies. Because this product was designed for a new truck model, we used CAD renderings to match the show vehicle that was simultaneously in-process. This also allowed for us to achieve more visually effective content. Our partnering effort successfully debuted at the first North American Commercial Vehicle Show in Atlanta, GA - and raised the bar for future video projects.
Below is a video project collaboration between Hendrickson's and DTNA's creative agencies. Because this product was designed for a new truck model, we used CAD renderings to match the show vehicle that was simultaneously in-process. This also allowed for us to achieve more visually effective content. Our partnering effort successfully debuted at the first North American Commercial Vehicle Show in Atlanta, GA - and raised the bar for future video projects.